Broker Identity Program (BIP) Official Logo Use Guidelines
Brands help in differentiating one company from another and help reinforce recognition among consumers. Since the inception of the Broker Identity Program (BIP) in 1989 the BIP logo (Bipper) has become the cornerstone upon which the Insurance Brokers Association of Canada (IBAC) has built its advertising and public relations campaign.
As a benefit of corporate membership with IBANS, members are permitted to use the logo to identify themselves as members of a national community of trained insurance professionals. The Bipper symbolizes quality insurance - knowledge, choice and professional unbiased advice to insurance customers.
Please click here to view the Official Guidelines for Use of the Broker Identify Program Logo
Member brokers are encouraged to use the Bipper in their advertising and promotions, however strict adherence to the above guidelines and trademark license is necessary to ensure a consistent message is represented. For further details or to obtain logos in various formats please contact Debbie Paul, debbie@ibans.com.
