Mission, Vision & Values

Mission

To advocate on behalf of our broker members; to strengthen the relationship with our stakeholders and to promote the advantages of the independent broker network.

Core Values & Beliefs

We believe in honesty and therefore we…

Promote fair competition among competitors;
encourage the open exchange of information, ideas and resources.

We believe in knowledge and therefore we…

Support the principles of life-long learning;
conduct relevant research resulting in evidence based decisions;
promote and support professional brokers in their growth and development.

We believe in integrity and therefore we…

Conduct ourselves at all times in a professional and ethical manner;
facilitate openness and transparency as the cornerstone of the way we conduct our business;
honor our Mission, Vision, Values and Goals.

We believe in service and therefore we…

Respond to member and industry issues in a timely manner;
provide quality programs which are responsive to the needs of our members;
anticipate trends affecting brokers, the industry and the consumer.

We believe in courage therefore we…

Take risks to be a strong voice for the industry;
stand by our convictions in the face of adversity;

We believe in utmost good faith therefore we…

Make difficult decisions when required to strengthen the industry.
acknowledge it as the root of insurance and honor our commitments;
adhere to a superior degree of honesty in our professional practice.