To advocate on behalf of our broker members; to strengthen the relationship with our stakeholders and to promote the advantages of the independent broker network.
Core Values & Beliefs
We believe in honesty and therefore we…
- Promote fair competition among competitors;
- encourage the open exchange of information, ideas and resources.
We believe in knowledge and therefore we…
- Support the principles of life-long learning;
- conduct relevant research resulting in evidence based decisions;
- promote and support professional brokers in their growth and development.
We believe in integrity and therefore we…
- Conduct ourselves at all times in a professional and ethical manner;
- facilitate openness and transparency as the cornerstone of the way we conduct our business;
- honor our Mission, Vision, Values and Goals.
We believe in service and therefore we…
- Respond to member and industry issues in a timely manner;
- provide quality programs which are responsive to the needs of our members;
- anticipate trends affecting brokers, the industry and the consumer.
We believe in courage therefore we…
- Take risks to be a strong voice for the industry;
- stand by our convictions in the face of adversity;
We believe in utmost good faith therefore we…
- Make difficult decisions when required to strengthen the industry.
- acknowledge it as the root of insurance and honor our commitments;
- adhere to a superior degree of honesty in our professional practice.