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SUMMARY:Education Week -  From Transaction Selling to Relationship Buildi
 ng
DESCRIPTION:Welcome to IBANS Education Week - Sponsored Exclusively by Ec
 onomical Insurance\n\nEducation is the foundation of trust in insurance.
  For brokers, ongoing learning isn’t just about meeting licensing requ
 irements—it’s about staying sharp in a fast-changing industry. That'
 s why we are proud to partner with Economical Insurance to deliver a wee
 k of learning for members. Well-educated brokers can better assess risk,
  explain coverage clearly, and tailor solutions that truly protect what 
 matters most. Education empowers insurance brokers to deliver smarter ad
 vice, stronger service, and long-term value for their clients.\n\n \n\n
 From Transactional Selling to Relationship Building\n\nWe’re excited t
 o announce an upcoming training session designed to transform the way yo
 u engage with clients: From Transactional Selling to Relationship Buildi
 ng.\n\nThis session is an interactive hour where we will be using the AH
 A platform. To participate, you will require either a computer or phone.
  I’ve included some additional information about AHA here > What is Ah
 aSlides?\n\nThis course will help you move beyond simple transactions an
 d position yourself as a trusted advisor. By the end of this session, yo
 u will be able to:\n\n* Understand the shift from transactional to consu
 ltative selling\n\n* Learn strategies to reduce email ping-pong and embr
 ace phone conversations\n\n* Build rapport and strengthen client relatio
 nships\n\n* Gain practical skills for renewals, upselling, and cross-sel
 ling\n\nWhy attend?\nIn today’s competitive market, clients expect mor
 e than just a quote—they want guidance, insight, and a partner who und
 erstands their needs. This session will give you the tools to deliver th
 at experience.\n\n \n\n \n\n \n\nPresenter: Erika Danisi\n\nWith ove
 r 15 years of experience in the insurance industry, Erika has had the op
 portunity to work across multiple areas of the business. She began her c
 areer at belairdirect as an Insurance Agent before moving to Novex Insur
 ance as a Group Underwriter. From there, she transitioned to supported b
 rokers through digital solutions—handling everything from broker codes
 , system training, EDI/eDocs, and tech support to leading learning & dev
 elopment initiatives for personal lines and specialty.\n\nIn 2024, Erika
  joined Definity as Broker Education Manager, where she is primarily res
 ponsible for our high-performing broker producer program. Erika also col
 laborates closely with L&D to design interactive and engaging content fo
 r broker partners, focusing on both technical expertise and soft skills 
 development.\n\nErika is passionate about creating meaningful learning e
 xperiences and helping brokers succeed. Feel free to connect with Erika 
 on LinkedIn—She always enjoy making new connections and hearing fresh 
 perspectives.\n\n \n\nDate: February 12, 2026\n\nTime: 10:00am-11:00am 
 AT
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