Broker Code of Ethics

1. I will endeavor to provide quality service performed in a professional and competent manner.
   
   
2. I will endeavor to serve my clients interests with insurance coverages best suited to their needs, uninfluenced by my basis of remuneration and ownership.
   
   
3. I will hold in strictest confidence all information acquired in my professional capacity and will not divulge it or any portion of it unless so authorized or so required by law.
   
   
4. I will endeavor to keep myself knowledgeable and proficient in my vocation.
   
   
5. My conduct towards others shall be characterized by courtesy and good faith in such a way as to enhance public respect and improve the practice of my vocation.
   
   
6. I will fulfill my responsibilities to insurers by:
• Providing complete underwriting details on risks in order that each risk may be properly assessed.  Facts will not be withheld that could be detrimental to the interest of insurers
• Respect my obligations to insurers
• Acting in a professional manner at all times
  
  
7. I will fulfill my responsibilities to fellow brokers by:
• Conducting myself in a frank and open manner in dealing with colleagues
• making no false statements or misrepresentations by omission of facts, inference or subterfuge
• Co-operating in every reasonable way for the betterment of the industry
• Using fair methods of competition in solicitation of business which are consistent with the honour and dignity of the profession