Mission

To advocate on behalf of our broker members; to strengthen the relationship with our stakeholders and to promote the advantages of the independent broker network. 

Core Values & Beliefs

We believe in honesty and therefore we…

• Promote fair competition among competitors;
• encourage the open exchange of information, ideas and resources.

We believe in knowledge and therefore we…

• Support the principles of life-long learning;
• conduct relevant research resulting in evidence based decisions;
• promote and support professional brokers in their growth and development.

We believe in integrity and therefore we…

• Conduct ourselves at all times in a professional and ethical manner;
• facilitate openness and transparency as the cornerstone of the way we conduct our business;
• honor our Mission, Vision, Values and Goals.

We believe in service and therefore we…

• Respond to member and industry issues in a timely manner;
• provide quality programs which are responsive to the needs of our members;
• anticipate trends affecting brokers, the industry and the consumer.

We believe in courage therefore we…

• Take risks to be a strong voice for the industry;
• stand by our convictions in the face of adversity;

We believe in utmost good faith therefore we…

• Make difficult decisions when required to strengthen the industry.
• acknowledge it as the root of insurance and honor our commitments;
• adhere to a superior degree of honesty in our professional practice.